by Stuart Lisonbee, Doba Education Specialist
The holidays are stressful enough with family gatherings, extra house cleaning, cooking, and keeping up the family traditions. When you add shopping to the list, some people start having anxiety attacks. They don't know what to buy for their friends and relatives, they have little time to wrap presents, and they sure don't want to leave anyone off their lists.
As a retail merchant, holiday stress provides you with a golden opportunity to better serve your customers. During the holidays, customer service often means removing some of the stress by making shopping less of a chore.
Getting ready for the holidays doesn't require a complete site overhaul. By implementing a few simple tactics to build on your existing merchandising, you can maximize sales and profits during the biggest retail season of the year.
Create a holiday gift center
People go shopping during the holidays in order to find gifts. Make it easy for your shoppers to find those gifts. Here are some tips...
